Moneysupermarket wanted to deep dive into their social media audience in order to understand who they were and how best to communicate with them. Testifys intensive social media audit helped inform future social content strategy and the impact of campaigns.
SOCIAL CUSTOMER PROFILING: QUANTITATIVE DATA QUALITATIVELY STUDIED
Testify studied and profiled Moneysupermarkets complete public social media profile and created social media personas unique to the brand based on behaviour and conversation.
Testify also studied the ambient social impact of the “feels epic” strapline as a conversation trend within the target demographic during broadcast schedules. We were able to report on the penetration of the campaign into popular culture.
NB. Social listening activity is confidential with key studies highlighted above.