Budweiser travelled to 4 major cities around the world in search of the next best unsigned talent. Made Underground was a social content series profiling the search in each major city.
VIEWER ADVOCACY DRIVES NEW VIEWERS AND LONGER CONTENT DWELL
Testify built social content units which housed the video series and streamed curated peer buzz around the films. Users could scroll the series, communicate with other viewers and share the content all from one unit.