Real Life Angry Birds

An entertaining viral video ad to start the week, we’ve been enjoying T-Mobile’s latest ad which takes the multi-million selling Angry Birds out of the screen and into reality with an impressively staged life-size version of the game.

Complete with exploding pigs and toppling structures, the game was set-up in Barcelona earlier this year. Players could enter a booth and control the game as normal over a touchscreen, with actual projectile angry birds catapulted out from behind a giant screen and across the huge playing area infront of an assembled crowd of fans.

It’s part of T-Mobile’s ‘Life Is For Sharing’ campaign and seeks to tie in with the huge popularity of the game, amassing over 8million YouTube views in 4 months.

 

 

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