CASE STUDIES: Universal Music Group

CASE STUDIES: Universal Music Group

< MENU          NEXT >

Universal_Music_Group

CAMPAIGN: Breaking Artist Little Green Cars

 

Signed to Glassnote records (of Mumford and Sons fame) Little Green Cars enjoyed huge success in the USA and a number 1 album in the Republic of Ireland before working with Testify. The band are famous for their intimate live shows which had been generating a flurry of positive social reviews and advocacy.

Universal Music needed to build traction with Little Green Cars in the UK that would mirror the success achieved in the USA and Republic of Ireland.

ACTIVITY

 

PEER RECOMMENDATION FROM LIVE GIG GOERS CONVERTS NEW ALBUM FANS!

 

Using the Champion platform, Testify curated the authentic social earned media created by the band in their performances and reviews abroad. We then leveraged the positive buzz in targeted paid media campaign.

Reviews and recommendations were streamed directly into desktop and mobile display where users could watch the bands latest video as well as read reviews from peers passionate about the bands music.

New fans engaged with the format based on the idea that the content was real, authentic, peer generated and importantly, trusted.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

12

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

3M

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

5.3M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

.65%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

25%

CONTENT
DWELL

-

ORGANIC
PLAYS

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.13%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE