Signed to Glassnote records (of Mumford and Sons fame) Little Green Cars enjoyed huge success in the USA and a number 1 album in the Republic of Ireland before working with Testify. The band are famous for their intimate live shows which had been generating a flurry of positive social reviews and advocacy.
Universal Music needed to build traction with Little Green Cars in the UK that would mirror the success achieved in the USA and Republic of Ireland.
PEER RECOMMENDATION FROM LIVE GIG GOERS CONVERTS NEW ALBUM FANS!
Using the Champion platform, Testify curated the authentic social earned media created by the band in their performances and reviews abroad. We then leveraged the positive buzz in targeted paid media campaign.
Reviews and recommendations were streamed directly into desktop and mobile display where users could watch the bands latest video as well as read reviews from peers passionate about the bands music.
New fans engaged with the format based on the idea that the content was real, authentic, peer generated and importantly, trusted.