Concurrent Tia Maria ‘in-bar’ events were activated across the UK and Ireland over a 1 month period generating earned reach of 2.1M. Pernod were seeking a way to connect the Tia Maria experience to a wider audience.
BRANDED CONTENT SUPPORTS MULTI-EVENT ACTIVATION AND EXPERIENTIAL HYPE
Pernods event team encouraged participants to create earned content using the tag #intiawetrust. Testify streamed the in bar tasting experience into mobile and desktop content units which housed event hype and supporting video content: “Better to break a heart than a heel” for a fully joined up execution.
BRING THE LIVE TASTE EXPERIENCE TO A WIDER TIA MARIA AUDIENCE WITH EARNED CONTENT AND PAID REACH.