CASE STUDIES: TIA MARIA

CASE STUDIES: TIA MARIA

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CAMPAIGN: Better to break a heart than a heel

 

Concurrent Tia Maria ‘in-bar’ events were activated across the UK and Ireland over a 1 month period generating earned reach of 2.1M. Pernod were seeking a way to connect the Tia Maria experience to a wider audience.

ACTIVITY

BRANDED CONTENT SUPPORTS MULTI-EVENT ACTIVATION AND EXPERIENTIAL HYPE

Pernods event team encouraged participants to create earned content using the tag #intiawetrust. Testify streamed the in bar tasting experience into mobile and desktop content units which housed event hype and supporting video content: “Better to break a heart than a heel” for a fully joined up execution.

BRING THE LIVE TASTE EXPERIENCE TO A WIDER TIA MARIA AUDIENCE WITH EARNED CONTENT AND PAID REACH.

RESULTS

IRL

Testify_London-England_Stat-Icons_Territory

TERRITORY

14

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

26K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

39K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

4.89%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

47%

CONTENT
DWELL

17K

ORGANIC
PLAYS

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

2%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

1.7K

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE