CASE STUDIES: Tefal

CASE STUDIES: Tefal

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CAMPAIGN: Tefal Infinipress

 

As the Tefal Infinipress juicer enters a crowded market, competitors make bold claims and offer similar products at a cheaper rate. The challenge for Tefal was to convince customers that the Infinipress delivers a superior performance that justified the higher price point.

ACTIVITY

 

The most effective way for Tefal to drive consideration and purchase was through advocacy. An intensive audit revealed the benefits of the Infinipress that customers loved as well as the features of competitor products that customers complained about.

 

With this information, Testify created a video concept which demonstrated the key features of the product and exploited the common gripes customers experienced with inferior machines. This video was then shot, directed and produced by Splash Worldwide.

 

Testify housed this video in a bespoke social content unit, which was then seeded to a 30 strong team of UK based mummy bloggers. More importantly this advocacy team were tasked with ratifying product claims from Tefal by creating juices with the machine and posting their results in social channels.

  • 30 Mummy bloggers formed a Tefal advocacy team for the duration of the campaign.
  • All influencers and delivery stats were tracked in real time via the Testify Platform.
  • The average reader spend >30 seconds with Testify content.
  • 7% sales uplift tracked during the duration of the campaign.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

33

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

2.8M

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

4.1M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

1.75%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

63%

CONTENT
DWELL

16K

ORGANIC
PLAYS

57%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.48%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

57

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

7K

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE