CASE STUDIES: Sailor Jerry

CASE STUDIES: Sailor Jerry

< MENU          NEXT >

Testify Digital Case Study: Sailor Jerry

sailor-jerry-logo

CAMPAIGN: The Ride

 

The Ride was an experiential-social-content driven campaign which saw Sailor Jerry film the building of a chopper from scratch and take to the road visiting rock and roll destinations across the UK.
A convoy of millennial influencers were recruited to join The Ride and use their social influence to push engagement and generate buzz around each experiential event.
Testify Digital Case Study: Sailor Jerry

ACTIVITY

EXPERIENTIAL IS CONTENT IS SOCIAL IS PAID

Testify created a bespoke social content format which housed the video content in an immersive Sailor Jerry experience. We collected advocacy generated by influencers on The Ride and pushed it to paid media building buzz around the next stop on the Journey.

The format was housed on VICE.com and seeded across the VICE influencer network.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

10

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

738K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

1.2M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.37%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

65%

CONTENT
DWELL

1751

ORGANIC
PLAYS

7%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.24%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE