CASE STUDIES: New Era

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CAMPAIGN: Social Personas

 

The youth demographic is a highly competitive profile with multiple brands bidding for the attention of the same users across paid media. It is crucial that New Era thoroughly understands and profiled their target demographic in order to create the most accurate prospect targeting pools for paid media deployment.

ACTIVITY

 

The New Era monthly audit feeds into social personas created by Testify understanding their influences, passions and segmenting publicly available demographic information. These personas are used to deploy more effective paid media campaigns, inform campaign messaging and content themes.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

12

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

567K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

345K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.30%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

28 SEC

CONTENT
DWELL

32K

ORGANIC
PLAYS

18%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.18%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE