CASE STUDIES: Money Super Market

CASE STUDIES: Money Super Market

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CAMPAIGN: Social Listening

 

Moneysupermarket wanted to deep dive into their social media audience in order to understand who they were and how best to communicate with them. Testifys intensive social media audit helped inform future social content strategy and the impact of campaigns.

snoop-dogg-money-supermarket

ACTIVITY

 

SOCIAL CUSTOMER PROFILING: QUANTITATIVE DATA QUALITATIVELY STUDIED

 

Testify studied and profiled Moneysupermarkets complete public social media profile and created social media personas unique to the brand based on behaviour and conversation.

Testify also studied the ambient social impact of the “feels epic” strapline as a conversation trend within the target demographic during broadcast schedules. We were able to report on the penetration of the campaign into popular culture.

NB. Social listening activity is confidential with key studies highlighted above.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

12

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INFLUENCERS

567K

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UNIQUE REACH

345K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.30%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

28 SEC

CONTENT
DWELL

32K

ORGANIC
PLAYS

18%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.18%

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CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE