VICE enlisted the help of the hottest tastemaker creatives to assist in the content series focused on driving awareness of the new Lexus NX.
NX-Illuminated – An exclusive video by UK Rapper Luniz
NX-Constructed – A video installation piece by experiential artists Hellicar and Lewis
NX-Materialised – A film focused on Technology in Fashion
QUALITY CONTENT = TRUSTED RECOMMENDATION AND ‘FOMO’
Using our exclusive Champion Technology platform, Testify built a social content format which was distributed and activated among a selected group of bloggers across the Vice Network and the VICE.COM portal.
TRUSTED MILLENNIAL RECOMMENDATION DRIVES CONTENT VIEWS AND DWELL…