CASE STUDIES: Lexus

CASE STUDIES: Lexus

< MENU          NEXT >

CAMPAIGN: #NXPERSPECTIVES

 

VICE enlisted the help of the hottest tastemaker creatives to assist in the  content series focused on driving awareness of the new Lexus NX.

 

  • NX-Illuminated – An exclusive video by UK Rapper Luniz
  • NX-Constructed – A video installation piece by experiential artists Hellicar and Lewis
  • NX-Materialised – A film focused on Technology in Fashion

ACTIVITY

QUALITY CONTENT = TRUSTED RECOMMENDATION AND ‘FOMO’

Using our exclusive Champion Technology platform, Testify built a social content format which was distributed and activated among a selected group of bloggers across the Vice Network and the VICE.COM portal.

TRUSTED MILLENNIAL RECOMMENDATION DRIVES CONTENT VIEWS AND DWELL…

RESULTS

EURO

Testify_London-England_Stat-Icons_Territory

TERRITORY

9

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

990K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

1.6M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.15%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

70%

CONTENT
DWELL

2.8K

ORGANIC
PLAYS

14

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.14%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE