CASE STUDIES: Jack Daniels

CASE STUDIES: Jack Daniels

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CAMPAIGN: YOUR NIGHT YOUR MOVE

 

Concurrent Jack Daniels ‘in-bar’ parties were activated across Ireland over a 1 month period generating earned reach of 750k. The focus was the JD beverage and the new Honey Jack barbeque sauce, being offered in pubs all over the country. Team Jack was seeking a way to connect the taste experience to a wider audience.

ACTIVITY

A COMPETITION IN THE PARTIES ENCOURAGED PEOPLE WHO LOVE THE TASTE OF JACK DANIELS TO TWEET ABOUT THE NIGHT TO #JDYOURNIGHT.

Testifys social content units captured this advocacy and pushed it into mobile and desktop formats across Ireland not only promoting the taste of the product but driving engagement with content from the night itself.

FROM THE BAR TO YOUR MOBILE…THE ‘TASTE OF JACK’ IS AMPLIFIED TO A WIDER CUSTOMER AUDIENCE.

RESULTS

IRL

Testify_London-England_Stat-Icons_Territory

TERRITORY

14

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

20K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

30K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

9%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

57%

CONTENT
DWELL

7.4K

ORGANIC
PLAYS

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

2%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

1.22%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

2.3K

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE