CASE STUDIES: GiffGaff

CASE STUDIES: GiffGaff

< MENU          NEXT >

Testify_London-England_Campaign_GriffGraff_Vice

CAMPAIGN: Giff Gaff Guts

To celebrate Halloween, GIF GAF staged and filmed an all white blood and guts fight in an abandoned swimming pool. The fight was filmed and cut into video content for seeding and paid promotion on Halloween night.

ACTIVITY

Testify created a social content format which house the video and streamed curated peer advocacy, buzz and excitement surrounding the content. This stirred curiosity with new viewers and fueled engagement.

The format was housed on VICE.com and seeded across the VICE influencer network.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

12

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

567K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

845K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.30%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

53%

CONTENT
DWELL

33K

ORGANIC
PLAYS

25

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.18%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE