Canon created a series of videos showcasing the equipment with photographer Richard Walch. Canons social media team invited Canon enthusiasts to share their winter images with the hashtag #CanonWinter on Instagram.
Canon wanted to drive meaningful video views whilst engaging with the audience socially. Testify created social content units which not only housed the Canon video series, but safely streamed all user generated content created under the #canonwinter hashtag into the unit. Audiences could browse the beautiful earned media created by the Canon fans within the unit maximizing dwell and engagement.