CASE STUDIES: CANON

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CAMPAIGN: #CANONWINTER

 

Canon created a series of videos showcasing the equipment with photographer Richard Walch. Canons social media team invited Canon enthusiasts to share their winter images with the hashtag #CanonWinter on Instagram. 

ACTIVITY

 

Canon wanted to drive meaningful video views whilst engaging with the audience socially. Testify created social content units which not only housed the Canon video series, but safely streamed all user generated content created under the #canonwinter hashtag into the unit. Audiences could browse the beautiful earned media created by the Canon fans within the unit maximizing dwell and engagement. 

RESULTS

EURO

Testify_London-England_Stat-Icons_Territory

TERRITORY

8

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

1.5M

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

2.5M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

4%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

80%

CONTENT
DWELL

11K

ORGANIC
PLAYS

.37%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE