CASE STUDIES: BUDWEISER

CASE STUDIES: BUDWEISER

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CAMPAIGN: MADE UNDERGROUND

 

Budweiser travelled to 4 major cities around the world in search of the next best unsigned talent. Made Underground was a social content series profiling the search in each major city. 

ACTIVITY

 

VIEWER ADVOCACY DRIVES NEW VIEWERS AND LONGER CONTENT DWELL

 

Testify built social content units which housed the video series and streamed curated peer buzz around the films. Users could scroll the series, communicate with other viewers and share the content all from one unit. 

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

12

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

567K

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

345K

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

2.30%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

28 SEC

CONTENT
DWELL

32K

ORGANIC
PLAYS

18%

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.18%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE