CASE STUDIES: BOSE

CASE STUDIES: BOSE

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BOSE_better_sound_through_research.svg

CAMPAIGN: #THESCENEUNSEEN

 

VICE’s #thesceneunscene was a video content series set in India, Japan and Mexico. The documentary series followed unusual underground movements in these cities unusual to the territory. Eg. The flourishing Dancehall Music scene in Tokyo.

ACTIVITY

 

TRUSTED MILLENIAL RECOMMENDATION DRIVES CONTENT VIEWS AND DWELL…

 

#thesceneunseen was a highly engaging, interesting series produced to an incredibly high standard. The series was share-friendly and was already making waves in the social space. Testifys social content units housed the content in 5 territories and 3 languages across desktop and mobile.

We curated and streamed the best buzz into the unit in creating a ‘FOMO’ effect and further driving Millennial engagement.

RESULTS

EURO

Testify_London-England_Stat-Icons_Territory

TERRITORY

13

Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

2M

Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

2.8M

Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

3.43%

Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

70%

CONTENT
DWELL

4K

ORGANIC
PLAYS

13

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

.18%

Testify_London-England_Stat-Icons_8_Click-Throughs

CLICK
THROUGH RATE

-

Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

-

Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE