CASE STUDIES: ABSOLUT VODKA

CASE STUDIES: ABSOLUT VODKA

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CAMPAIGN: #ELEKTRIKNIGHTS

 

#Elektriknights was a series of invite only secret parties activated in major cities around the world. The immersive nature of these experiences created a cloud of earned content and advocacy which presented an opportunity to be leveraged in the promotion of fourthcoming events.

ACTIVITY

 

LA PARTY GOER ADVOCACY CROSSES THE ATLANTIC TO DRIVE UK PARTY HYPE

 

Testify built a social content unit which housed video content from the US executions and streamed in list of curated advocacy content from party goers in the USA recommending the event and building the hype for the London party.

The ‘live’ buzz stateside, not only drove high content dwell times but generated email entries into the ballot for the secret London party.

RESULTS

UK

Testify_London-England_Stat-Icons_Territory

TERRITORY

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Testify_London-England_Stat-Icons_2_Influencers

INFLUENCERS

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Testify_London-England_Stat-Icons_3_Unique-Reach

UNIQUE REACH

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Testify_London-England_Stat-Icons_4_Impressions

IMPRESSIONS

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Testify_London-England_Stat-Icons_5_Unique-Engagement

UNIQUE
ENGAGEMENT

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CONTENT
DWELL

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ORGANIC
PLAYS

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Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

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Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

SHARE OF VOICE
GROWTH

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Testify_London-England_Stat-Icons_9_Share-of-Voice-Growth

COMMUNITY
GROWTH

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Testify_London-England_Stat-Icons_11_Lead-Generation

LEAD
GENDERATION

SOCIAL SHARE